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CPM, CPC, CTR, CPA, ROAS, and every marketing metric you need to plan and measure campaigns.
Cost per 1,000 impressions — reversible formula.
Cost per click with platform benchmarks.
Cost per acquisition with channel-specific benchmarks.
Return on ad spend with breakeven ROAS guidance.
Click-through rate with platform and format benchmarks.
CPM tells you how much attention costs. CPC tells you how much interest costs. CTR tells you whether your creative is working. CPA tells you what a customer costs to acquire. ROAS tells you the return per advertising dollar. ROI ties it all together. If you can calculate those six, you can run a media plan. These tools let you compute any of them in seconds — and reverse-engineer the others when you only have partial data.
