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Get a fair per-post rate based on followers, engagement, niche, and platform. Built on real industry multipliers.
Your average across the last 10–20 posts
Suggested rate per post
$357.00 – $663.00
Midpoint $510.00 · fair market band
The calculator starts with a platform-specific base rate ($ per 1,000 followers), then applies multipliers for engagement rate, follower tier, and niche. The output is a fair-market range you can quote with confidence — low end for simple partnerships, high end for deals with exclusivity or usage rights.
| Tier | Follower count | Per-follower multiplier |
|---|---|---|
| Nano | Under 10k | 1.2× |
| Micro | 10k–50k | 1.0× |
| Mid | 50k–250k | 0.85× |
| Macro | 250k–1M | 0.7× |
| Mega | Over 1M | 0.55× |
Your personal leverage. A creator who just went viral, has a strong brief-to-deliverable track record, or owns niche authority should quote the high end — sometimes above it. Conversely, a creator with flat growth, low save counts, or high bot-follower ratios should expect the low end. The calculator gives you fair-market; your specifics nudge you up or down.
Engagement Rate Calculator
Calculate engagement rate with platform benchmarks.
Instagram Engagement Rate Calculator
Instagram-specific engagement rate with benchmarks.
TikTok Engagement Rate Calculator
TikTok engagement rate with creator benchmarks.
Percentage Increase Calculator
Instantly calculate % increase between two numbers.
ROI Calculator
Return on investment with formula and benchmarks.
CPM Calculator
Cost per 1,000 impressions — reversible formula.
Start with followers and platform-typical CPMs, then adjust for engagement rate, niche, and scope of the deal. A good rule of thumb: $10 per 1,000 followers on Instagram, $12 on TikTok, $35 on YouTube — but engagement rate and niche can swing that 2–3× in either direction.
It's a rough industry floor — $100 per 10,000 followers, or $10 CPM — that applies to basic Instagram posts with average engagement. Use it as a starting point, then apply multipliers for engagement (up to 2×), niche (up to 1.8× for finance/B2B), and deal scope (exclusivity, usage rights, multiple deliverables).
Nano and micro influencers (1k–10k) deliver higher engagement per follower and more trusted audience relationships. Brands pay a premium per-follower because conversion rates on sponsored content are often 2–5× higher at this tier compared to mega-influencers, where engagement dilutes.
Yes. A 2k account with 8% engagement can command similar rates to a 10k account with 2% engagement. Engagement is a direct signal of audience activation — brands pay for people who actually engage with content, not just vanity followers. High-engagement creators also get invited to long-term brand partnerships far more often.
Usage rights (brand can reuse your content in their ads): add 50–100% to the base rate. Exclusivity (you can't post competitor brands for X months): add 30–75%, scaling with the length of exclusivity. Whitelisting (brand runs ads through your handle): add 100–200%. These compound fast — an unexclusive single post at $500 becomes $1,500+ with full rights and 90-day exclusivity.
TikTok rates typically run 20–40% higher than Instagram at equal follower counts because TikTok's For You algorithm can deliver reach far beyond follower count — brands value that upside. YouTube dedicated videos command 3–5× Instagram rates because production time and audience retention are higher. Twitter/X sits 40–60% below Instagram for most niches.
