AOV Calculator

AOV stands for Average Order Value — the mean dollar amount per order in a given period. Calculate by dividing total revenue by number of orders. It's one of the top three metrics every ecommerce operator should watch, alongside conversion rate and CAC.

Because every dollar of AOV lift flows nearly straight to profit. You don't pay extra CAC, don't need extra ad impressions, don't add fulfillment complexity (same package, same handling). A business that raises AOV from $50 to $60 typically sees profit jump more than if revenue rose 20% through pure order growth.

Depends entirely on category. Fashion: $60–120 typical. Beauty: $40–80. Home goods: $80–200. Electronics: $100–500. Luxury: $200–2,000+. Your AOV matters most relative to CAC — a $50 AOV with $15 CAC beats a $500 AOV with $400 CAC on unit economics.

Four proven levers: (1) Free-shipping thresholds set ~30% above current AOV — customers add items to qualify. (2) Cross-sell on product detail pages ('Frequently bought together'). (3) Tiered discount incentives (spend $75, save 10%; spend $150, save 15%). (4) Bundles that package slow movers with hero SKUs at mild discount. Expect a 5–15% AOV lift from any one; combine all four for 15–30%.

Sometimes inverse — lower prices raise conversion rate but drop AOV, and vice versa. The right metric to optimize is revenue per visitor (RPV), which equals AOV × conversion rate. A campaign that raises AOV 20% while dropping CR 15% still wins overall (1.20 × 0.85 = 1.02, a 2% RPV gain).

Price anchoring (showing a higher 'original' price next to the current price) reliably raises AOV by 10–25% because it shifts perceived value. Discounts compress AOV by definition unless tied to volume thresholds (e.g., 'save 15% when you spend $150'). Use discounts strategically — only when the volume lift more than compensates for the per-order revenue loss.