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  1. Home
  2. Calculators
  3. Social Media

Social Media Calculators

Platform-specific calculators for Instagram, TikTok, YouTube, and more — earnings, follower costs, growth rates.

By platform

Instagram

Engagement, earnings, follower cost

TikTok

Engagement, video earnings, Creator Rewards

YouTube

RPM, CPM, watch time, earnings

Twitter / X

Engagement with realistic platform benchmarks

Facebook

Page engagement, organic-reach aware

Tools in this category

Instagram Engagement Rate Calculator

Instagram-specific engagement rate with benchmarks.

TikTok Engagement Rate Calculator

TikTok engagement rate with creator benchmarks.

YouTube Money Calculator

Estimate YouTube earnings from RPM, CPM, and views.

Twitter / X Engagement Rate Calculator

Twitter / X engagement with realistic platform benchmarks.

Facebook Engagement Rate Calculator

Facebook page engagement with organic-reach-aware benchmarks.

Instagram Money Calculator

Estimate Instagram sponsored-post earnings by followers and ER.

TikTok Money Calculator

Estimate TikTok Creator Rewards and brand-deal earnings.

Why platform matters

The same metric means different things on different platforms. A 3% engagement rate is excellent on Facebook, average on Instagram, and below par on TikTok. A creator earning $4 per 1,000 views on YouTube is average; the same RPM on TikTok is exceptional. Every calculator here ships with platform-specific benchmarks so your numbers read in context, not in a vacuum.

Pick a platform above to see the tools we've built for it, or browse the full list below.