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Platform-specific calculators for Instagram, TikTok, YouTube, and more — earnings, follower costs, growth rates.
Instagram-specific engagement rate with benchmarks.
TikTok engagement rate with creator benchmarks.
Estimate YouTube earnings from RPM, CPM, and views.
Twitter / X engagement with realistic platform benchmarks.
Facebook page engagement with organic-reach-aware benchmarks.
Estimate Instagram sponsored-post earnings by followers and ER.
Estimate TikTok Creator Rewards and brand-deal earnings.
The same metric means different things on different platforms. A 3% engagement rate is excellent on Facebook, average on Instagram, and below par on TikTok. A creator earning $4 per 1,000 views on YouTube is average; the same RPM on TikTok is exceptional. Every calculator here ships with platform-specific benchmarks so your numbers read in context, not in a vacuum.
Pick a platform above to see the tools we've built for it, or browse the full list below.