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Estimate sponsored-post earnings by followers, engagement, and niche. Feed, Reel, and Story rates.
Estimated earnings per feed post
$357.00 – $663.00
Midpoint $510.00 · fair-market brand-deal range
This is the sponsored-post estimate
Instagram doesn't pay creators directly (no native ad-rev share). Earnings come from brand deals, affiliate links, and the Subscriptions program. The numbers here reflect what brands typically pay for a sponsored post.
Instagram doesn't run a YouTube-style ad revenue share, so creator income comes from brand deals, affiliate links, the Subscriptions program, and occasional Meta bonus programs. The math below estimates sponsored-post value, which is usually the largest line item in a creator's Instagram P&L.
| Follower range | Feed post | Reel | Story (per frame) |
|---|---|---|---|
| 1k–10k (nano) | $50–250 | $75–325 | $25–100 |
| 10k–50k (micro) | $200–1,000 | $260–1,300 | $90–450 |
| 50k–250k (mid) | $600–3,500 | $800–4,500 | $270–1,600 |
| 250k–1M (macro) | $2,500–12,000 | $3,200–15,500 | $1,100–5,400 |
| Over 1M (mega) | $8,000–40,000+ | $10,500–52,000+ | $3,600–18,000+ |
Ranges assume typical engagement (2–4%) and baseline niches. High-CPM niches (finance, SaaS, business) can price 1.5–2× the upper bound.
Rates scale with followers and engagement — both of which compound with consistent content and early momentum. We tested services that safely boost Instagram signals without harming the engagement ratios that brands and the algorithm care about.
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The rough industry rule is $10 per 1,000 followers for a feed post with typical engagement (~2.5%). Reels command roughly a 30% premium, and Story frames price at about 40–50% of a feed post. Niche and engagement multiply or discount heavily — a 50k finance account typically earns 2–3× what a lifestyle account of the same size earns.
No — unlike YouTube, Instagram has no native ad-revenue share. Creator earnings come from brand deals, affiliate links, the Subscriptions program, badges on Live, and Meta's bonus programs (which come and go). The numbers this calculator produces reflect what brands typically pay for sponsored content, not any direct Meta payout.
Engagement rates fall as accounts grow. A 10k account might average 4–6% engagement; a 500k account often averages 0.8–1.5%. Brands pay for engaged attention, not raw follower counts, so CPM (cost per 1,000 followers) drops as size scales. A micro-influencer can charge $15–20 per 1,000 followers while a mega-account might only pull $3–5.
Yes — typically 20–40% more. Reels get significantly higher reach than feed posts on current Instagram, often 3–5× the impressions. That algorithmic lift is why brands increasingly require Reels in sponsorship packages. Expect to price Reels about 1.2–1.4× a feed-post equivalent.
Niche is the single biggest multiplier after follower count. Finance, B2B, and investing audiences earn 1.5–2× lifestyle rates because their conversion value is higher. Beauty, fashion, and tech sit 20–50% above baseline. Food and parenting audiences usually earn at or slightly below baseline. Commodity niches (general meme pages) earn a fraction of baseline.
Yes — bundles are standard and expected. A typical full-package deal (1 Reel + 1 feed post + 3 Story frames) usually prices at 80–90% of the sum of individual rates. Brands prefer bundles for reach redundancy, and creators benefit from a single negotiation and usage agreement.
